The back page of your book is the first place that readers go to discover what hidden gems lie within. In this blog, we look at some of the secrets to writing successful book blurbs.
The self-publishing industry has boomed in recent years, and for very good reason; there are few better ways to get your work in front of a wide audience more cost-effectively, or in a way that enables you to retain control.
Here is a 5 point checklist to help you along the way.
As well as there being a variety of reasons to self-publish there are also many different types of people looking to do so, and for their own reasons.
So, let’s take a look at a selection of these.
With the majority of traditional publishers increasingly reluctant to take a risk on new authors, self-publishing has become an increasingly viable alternative in an ever-changing publishing landscape. In short, self-publishing is the quickest and most direct route to make your book available to both your domestic Indian market and internationally.
We know a self-published author doing just that...
Exciting news recently emerged from our UK-based self-publishing partner New Generation Publishing that one of its authors - Nick Brown – has landed a film deal.
Last time we focused on the importance of hiring new staff and choosing the right partners, now it’s time to look at the 3rd and 4th key elements in trying to attract more Indian authors to Self-Publish.
I have previously written about the need to research and understand a market before entering it, followed by creating the right product/services and then building the necessary infrastructure for delivery and distribution.
Any business, from a self-publishing start-up through to a local restaurant, realises that the recruitment process isn’t easy. Speaking from a personal perspective our people will always be at the heart of what we do, so it’s imperative that whenever we add to our ranks, we do so smartly and effectively.
After underlining the importance of market research, one of the main things which became apparent early in the process was the sheer size of India, the regional differences and the number of languages within it.
In our last blog entry we talked about the opportunities in the quickly evolving Indian market and our plans to launch a new venture in India. The last few months have seen feverish activity to put everything in place and formulate a base on which to launch our new venture. This has involved sales and distribution agreements, strategic partnerships, marketing plans, through to office space and recruitment.
Having started working in publishing in the UK at the age of 25 years, I made the decision to quit my job and start my own book publishing company. This sounds like a big move in hindsight, but at the time it was just an idea evolving, uninhibited by any knowledge of the big challenges that would lie ahead.
So, you’ve got an idea for a new novel, and you’re confident it’s going to prove very popular with the Indian audience and potentially internationally.
Are you sure? Is that whiff of sales success based purely on instinct or have you done your homework?
Don’t worry - if the answer to the above is “no, I’m not sure”, you’re definitely not alone. It’s common for authors to dive into their work in the belief it’ll be a runaway success - only to find it languishing on the shelves several months later.
You’ve got it in you to write and publish a book that will sell big time, but you’ll need to ask the following questions to ensure you really are onto something.
Blogging has become almost ubiquitous on the internet. They have successfully made their way from the sole domain of the bedroom columnist to marketing plans which have conquered the Indian and world markets
With the right strategy, a blog can position a business as a thought leader within its chosen field and draw in a sizeable crowd of expectant readers. Those very readers should then engage with this free material until they spot that the author is, in fact, the supplier of something they’d very much like to purchase.
It’s a magical way of promoting goods and services, but can blogging really benefit Indian writers?
Let’s look at the pros and cons of blogging as a self-published author.
The term ‘beta’ is most commonly used in the world of software development. Before an app is deemed ready for public consumption, it’s usually sent out to a group of people tasked with putting the software through its paces. Known as ‘beta testers’ this helpful bunch will sniff out bugs and offer constructive feedback on the usability of the app, amongst other things.
The same methodology is now being applied to self-publishing, with ‘beta readers’ becoming a common fixture in aspiring authors’ toolboxes. Just like software testers, beta readers lend their eyes to completed drafts in order to help the author refine their work for the intended audience.
If you’re yet to dip your toes into the world of beta reading, or actively campaign against the very idea - they’re not for everyone – here is some insight into how they can be used effectively.
Ouch. That last review hurt, didn’t it?
The fact it was nestled among countless great reviews is irrelevant. It’s Friday, and you know you’ll now spend all weekend replaying the words of a single negative review over and over in your mind.
If this feels familiar, don’t worry - you’re not alone. No one - not even the most accomplished, famed Indian writers - will ever create a piece of work that doesn’t draw criticism from certain factions.
You can’t make everyone like your books, but you can learn how to respond positively to criticism and make the most of it.
Being a writer isn’t easy, especially one who is trying to crack the huge Indian publishing market. The time and dedication that goes into producing any one piece of work should not be underestimated. And even when this is completed the fact remains that it is often just the beginning. Once the investment has been made into the lengthy writing process a whole new set of challenges lay ahead, many far more daunting than the creation of even the most complex character.
There is often much talk about the best way to get started when writing a novel, but a much harder task for many writers is working out when it’s finished.
It sounds like a daft question. Surely, once you’ve written that last page, proofread and sent to your editor for final tweaking, it’s done, right?
Not quite. We think there are five things every writer needs to do before signing off their masterpiece as ‘finished’.
When you embark upon any self-publishing journey, you benefit from an immense amount of control over all your hard work.
However, with control comes great responsibility, and as nice as it is to be your own ‘boss’ in the world of book publishing, there’s one thing you’ll need to ensure doesn’t slip and that is the formatting.
A messy manuscript won’t win you many fans and, regardless, it’s never much fun to work in the literary equivalent of an untidy shed.
So, without further ado, we’ve put together four of what we believe to be the most common formatting mistakes made by authors. Avoid them at all costs…
Self publishing in India is a relatively new concept and with a lack of infrastructure compared to more mature self-publishing markets if can prove to be an expensive and arduous exercise. Meaning it’s vital to be aware of all elements within the self-publishing journey in order to be able to make a fully informed choice when it comes to production, cover design, marketing, PR, pricing and distribution – to name but a few. So here is our must have 9-point checklist to successfully self-publish your book.