The Importance of Market Research as a Self-Publisher in India

In our last blog entry we talked about the opportunities in the quickly evolving Indian market and our plans to launch a new venture in India. The last few months have seen feverish activity to put everything in place and formulate a base on which to launch our new venture. This has involved sales and distribution agreements, strategic partnerships, marketing plans, through to office space and recruitment.

The Secret of Indian and International Self-Publishing Sales Success

So, you’ve got an idea for a new novel, and you’re confident it’s going to prove very popular with the Indian audience and potentially internationally.

Are you sure? Is that whiff of sales success based purely on instinct or have you done your homework?

Don’t worry - if the answer to the above is “no, I’m not sure”, you’re definitely not alone. It’s common for authors to dive into their work in the belief it’ll be a runaway success - only to find it languishing on the shelves several months later.

You’ve got it in you to write and publish a book that will sell big time, but you’ll need to ask the following questions to ensure you really are onto something.

The Pros and Cons of Blogging as a Self-Published Author

Blogging has become almost ubiquitous on the internet. They have successfully made their way from the sole domain of the bedroom columnist to marketing plans which have conquered the Indian and world markets

With the right strategy, a blog can position a business as a thought leader within its chosen field and draw in a sizeable crowd of expectant readers. Those very readers should then engage with this free material until they spot that the author is, in fact, the supplier of something they’d very much like to purchase.

It’s a magical way of promoting goods and services, but can blogging really benefit Indian writers?

Let’s look at the pros and cons of blogging as a self-published author.

How to Use Beta Readers Effectively

The term ‘beta’ is most commonly used in the world of software development. Before an app is deemed ready for public consumption, it’s usually sent out to a group of people tasked with putting the software through its paces. Known as ‘beta testers’ this helpful bunch will sniff out bugs and offer constructive feedback on the usability of the app, amongst other things.

The same methodology is now being applied to self-publishing, with ‘beta readers’ becoming a common fixture in aspiring authors’ toolboxes. Just like software testers, beta readers lend their eyes to completed drafts in order to help the author refine their work for the intended audience.

If you’re yet to dip your toes into the world of beta reading, or actively campaign against the very idea - they’re not for everyone – here is some insight into how they can be used effectively.

How to Respond to Criticism of Your Latest Book

Ouch. That last review hurt, didn’t it?

The fact it was nestled among countless great reviews is irrelevant. It’s Friday, and you know you’ll now spend all weekend replaying the words of a single negative review over and over in your mind.

If this feels familiar, don’t worry - you’re not alone. No one - not even the most accomplished, famed Indian writers - will ever create a piece of work that doesn’t draw criticism from certain factions.

You can’t make everyone like your books, but you can learn how to respond positively to criticism and make the most of it.

Nine Things for Indian Writers to Avoid to Successfully Self-Publish Their Book

Being a writer isn’t easy, especially one who is trying to crack the huge Indian publishing market. The time and dedication that goes into producing any one piece of work should not be underestimated. And even when this is completed the fact remains that it is often just the beginning. Once the investment has been made into the lengthy writing process a whole new set of challenges lay ahead, many far more daunting than the creation of even the most complex character.

Five Ways to Edit Your New Novel Until it's Finished

There is often much talk about the best way to get started when writing a novel, but a much harder task for many writers is working out when it’s finished.

It sounds like a daft question. Surely, once you’ve written that last page, proofread and sent to your editor for final tweaking, it’s done, right?

Not quite. We think there are five things every writer needs to do before signing off their masterpiece as ‘finished’.

Four Classic Formatting Mistakes to Avoid as an Author

When you embark upon any self-publishing journey, you benefit from an immense amount of control over all your hard work.

However, with control comes great responsibility, and as nice as it is to be your own ‘boss’ in the world of book publishing, there’s one thing you’ll need to ensure doesn’t slip and that is the formatting.

A messy manuscript won’t win you many fans and, regardless, it’s never much fun to work in the literary equivalent of an untidy shed.

So, without further ado, we’ve put together four of what we believe to be the most common formatting mistakes made by authors. Avoid them at all costs…

The Must Have 9-point Checklist for Indian Writers to Successfully Self-Publish Their Book

Self publishing in India is a relatively new concept and with a lack of infrastructure compared to more mature self-publishing markets if can prove to be an expensive and arduous exercise.  Meaning it’s vital to be aware of all elements within the self-publishing journey in order to be able to make a fully informed choice when it comes to production, cover design, marketing, PR, pricing and distribution – to name but a few. So here is our must have 9-point checklist to successfully self-publish your book.