The Big Question: Why Should Indian Authors Self-Publish?

With the majority of traditional publishers increasingly reluctant to take a risk on new authors, self-publishing has become an increasingly viable alternative in an ever-changing publishing landscape. In short, self-publishing is the quickest and most direct route to make your book available to both your domestic Indian market and internationally.

Traditional publishers are looking for a guaranteed return when they publish a book, which is why the market is flooded with existing well-known authors and celebrities. To look at it from a traditional publisher’s point-of-view, you can understand their strategy; they are a business that needs to make money. However, the situation leaves very little opportunity for new authors to find a literary agent or a traditional publisher.

Authors have many different reasons to self-publish. These could range from not being accepted by traditional publishing companies, to desiring full control and artistic freedom. With self-publishing, all that is required for you - the author - is to be writing or have written a book and a good self-publishing company should take care of the rest.

It offers you complete flexibility and control over their book production and distribution. With advances in digital print it is possible to produce just a few copies at low cost without committing to large print runs. But there are some questions that you do need to ask.

When looking for a self-publishing company to publish your book, ensure they can offer you the following:

  • Personal support
  • Global distribution
  • Competitive retail pricing
  • Tangible marketing services
  • Publishing experience

Always ask what your published book will retail for and always ask for an example of the distribution and availability of their books. Many companies claim to offer this, but many can’t actually provide it.

Self-publishing is simple and effective but that shouldn’t stop you from ensuring you get the most out of it. Choose your self-publishing partner wisely and success could be just around the corner.