Being a writer isn’t easy, especially one who is trying to crack the huge Indian publishing market. The time and dedication that goes into producing any one piece of work should not be underestimated. And even when this is completed the fact remains that it is often just the beginning. Once the investment has been made into the lengthy writing process a whole new set of challenges lay ahead, many far more daunting than the creation of even the most complex character.
With this in mind we recently created a must have 9-point checklist for Indian writers to successfully self-publish their book. But in order to make sure you have the right processes in place it also makes sense to know what to avoid.
So please do not...
1. Format your book yourself
No matter how hard you try, it's a tough to carry out this task yourself. And getting it wrong can make even the best work look amateurish.
2. Create your own cover art (unless you're an artist or graphic designer)
Stolen images from Google and WordArt fonts will not help you!
3. Use social media to send out bulk, impersonal messages
It's like walking into a crowded room of strangers, going up to every person and immediately talking about your book.
4. Forget to thank people
You never know who will help you again and how influential they can be.
5. Pay for advertising unless you've completely run out of free options
Read up on digital marketing. Learn about landing pages, content marketing and SEO basics. This knowledge will prove to be invaluable going forward.
6. Be afraid to ask
Whether this might be book shop owners, wholesalers, journalists, magazines or free listings - there's no harm in asking as long as you are polite and not too pushy.
7. Forget that marketing is 50% of your whole book project
Plan for it, cost it, prepare for it, create social media posts in advance and schedule your campaign.
8. Expect your webpage or book to market itself
There are many amazing marketing services out there for self published authors, but there is still a lot you can do yourself. People love to know about the author, so share your story as loudly and widely as you can.
9. Write too many books in succession
Keep your toe in the water, but don't distract too much from your current book. A successful follow up is much easier to produce once you have a proven formula in place.
There you have it, but if you have any other hints and tips to share please get in touch.